Iptc And Why It Is Important To Use It Before Upload

IPTC
International Press Telecommunications Council
The Information Interchange Model (IIM) is a file structure and set of metadata attributes that can be applied to text, images and other media types. It was developed in the early 1990s by the International Press Telecommunications Council (IPTC) to expedite the international exchange of news among newspapers and news agencies. SOURCE https://en.m.wikipedia.org/wiki/IPTC_Information_Interchange_Model

WHY USE IT

There are many reasons why IPTC data is important on your image.

It tells people who you are
What the copyright is on the image
The date created, address and author
Who edited and when
Title, description and numerous keywords for that image

These things are not just for sites you may be selling work on. These details are important for tracking the image to its source.... you.

Along with those most important things, you will find many PODs recognise the IPTC and will then auto-populate many fields for you, thereby saving time and typing

WHAT TO USE

How do you use it..... You need to add it yourself in an editing programme once you have finished all editing.

A few programmes allow you to edit IPTC. Personally I always use Irfanview but others do it also that you may already use to edit images

WHAT DO I DO

Open Irfanview and your image
In the top menu click on Information

https://i1.wp.com/abbie-shores.com/wp-content/uploads/2019/12/irfanview1.jpg?ssl=1

Click on IPTC and a new box will open

https://abbie-shores.com/wp-content/uploads/2019/12/irfanview2.jpg

https://abbie-shores.com/wp-content/uploads/2019/12/irfanview3.jpg

Fill out all the tabs

https://abbie-shores.com/wp-content/uploads/2019/12/irfanview4.jpg

Once you have, click on Write and OK (save)

Another reason to use this is it indexes the images on your drives or computers making the search find them easily when you add a keyword contained on the IPTC

I hope this helps

If you have any questions please do not hesitate to reach out


Abbie
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Abbie Shores
Artists Community and Technical Support Manager